| ENTREPRENEURS
. . . We're all in business in one way
or another. Every morning we wake up to run the
business of self. Our writing skills advertise
our capability and determine our success. To get
more of what you want, strengthen yours. TEACHERS
. . . In many school districts,
applicants for teaching positions are now
required to write an essay as part of the
interview process. Writing skills are essential
for getting a job in teaching because teachers
with strong writing skills produce students with
strong writing skills. Strengthen yours.
LEADERS
. . . Well developed communication
skills are the most easily identifiable
characteristics separating those who are
successful in any endeavor -- in politics, in
business, in education, in religion, in community
action, in whatever they do -- from those who are
less successful. Writing is power. Strengthen yours.
SPOUSES
. . . Personal relationships are
strengthened by strong and effective
communication. Strong and effective communication
starts with strong and effective writing skills. Strengthen yours.
PARENTS
. . . Strong parenting skills include
the capacity to listen with understanding and
communicate with compassion. You strengthen both
when you develop your writing power. Strengthen yours.
STUDENTS
. . . Your writing skills determine
eighty-percent of your grades. Write well, and
you will do well because strengthening your
writing skills strengthens your thinking skills. Strengthen yours.
UP-AND-COMERS
. . . Surveys of leaders in business
and education cite well developed writing skills
as the most sought after and most important
skills for achieving success in the emerging 21st
century workplace. Strengthen yours.
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DOCTORS
. . . Current medical education is
almost exclusively empirical and analytical, what
some call "left brain," but physicians
caged in the left brain often have "a poor
bedside manner" which diminishes their
effectiveness in dealing with patients, nurses,
and others. Writing develops whole brain powers. Strengthen yours. LAWYERS
. . . Practices of lawyers and writers
are similar. Both identify an objective or
problem or goal and gather all relevant data.
Both analyze the data, prioritize it, synthesize
it, and present their case to the ones who render
judgment -- a judge or jury or the general
public. Strong writing builds stronger cases. Strengthen yours.
ENGINEERS
. . . Well-trained engineers know and
apply the principles of physics and math in their
work, but there are times in life when the whole
is greater than the sum of its parts and when a
straight line is not the shortest distance
between two points. Writing strengthens thinking
beyond formulas. Strengthen yours.
NURSES
. . . Writing skills can unlock the
creative powers care-givers need to combat stress
and avoid burnout. Strengthen yours.
ACCOUNTANTS
. . . Living in a world of ledgers and
balance sheets can leave number crunchers blind
to values that cannot be quantified. Writing
strengthens the capacity to see and think beyond
little boxes with numbers in them. Strengthen yours.
EVERYBODY
. . . Strengthening our writing skills
makes us better problem solvers and problem
preventers with stronger critical thinking,
creative thinking, and coping skills.
Strengthening our writing skills gives us the
power to think with analogies and metaphors and
similes and frees us to think beyond what is to
what can be. Strengthening our writing skills
helps us see beyond our own small world, to see
life through the eyes of others, and to become
more compassionate. Strengthen yours.
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